Turn up theâ¯Browâ¯wow! The Brow This Way Professional Pencil is Rimmelâs iconic brow tool: an eyebrow pencil with a built-in brush. ⢠Brow pencil with built-in brush to sweep brows into place ⢠Long-lasting color that wonât fade or smudge ⢠Pigmented formula fills gaps and mimics brow hairs