Time to style it up! Take lash volume to new heights with Max Factor 2000 Calorie Pro Stylist Mascara. The style and hold technology in this volumising mascara lifts and holds lashes for up to 24 hours. The curved, lash-raising mascara brush provides up to 25-degree lift, while the vegan, pro formula, enriched with styling waxes volumises for long-lasting hold. This Max Factor mascara is every makeup artist's secret for great volume and lashes that stay styled all day. Suitable for sensitive eyes and contact lens wearers. How to apply Place brush at the base of your upper lashes and move it upwards using a side-to-side motion. For lower lashes, apply from the middle in a downward motion, then use the brush vertically at corners.